We are a small nonprofit foundation with a big ambition:
to reduce mosquito-borne disease in poor communities of Africa.
By some estimates, over 200 million cases of such diseases affect those communities each year, including malaria, dengue fever, leishmaniasis, onchocerciasis, yellow fever, lymphatic filariasis, and chikungunya.
Annually, these and other illnesses spread by biting arthropods could cause more than 600,000 deaths, 7,000,000 disabilities and $20 billion in lost income.
See infographic >
Our Mission
The Foundation’s goal is to reduce mosquito-borne disease in the poorest communities of Africa by distributing, on a non-profit basis, a high-efficacy repellent lotion called NO MO.
Our Vision
NO MO will be widely distributed to disease-endemic countries in Africa as a protective shield against diseases like malaria and dengue.
Our Plan
Our plan is to distribute the repellent below cost in disease endemic countries in Africa.
To make this public health product affordable to the poor, the Foundation will ship it by ocean freight to ports of entry in each targeted country. There, a Master Distributor (MD) will receive the product below cost, pay for any customs duties, and begin distribution of the product to other distributors or vendors. Represented by its manager in Ghana, the Foundation will negotiate low margins (approximately 10%) with each MD during the product’s introductory phase (18 to 24 months) and encourage those distributors to negotiate the same consideration from retail vendors as a public health contribution to their customers.
“After personally experiencing the potency of NO MO, which far exceeds any other insect repellent I have ever used, I convinced the board members of our company to invest in making this product readily available in Ghana as our contribution to reducing the burden of malaria.”
“I have sold many health commodities in my career as a salesman. I’ve never experienced this level of positive feedback from consumers. Without prompting, customers willingly spread the news of the effectiveness of NO MO. It’s amazing!”
Production in Africa
If we find a reliable manufacturing facility in Africa (steady supply of electricity, appropriate equipment), NO MO might someday be produced there. This circumstance could reduce production costs and offer economic opportunity for the region.
Collaboration
The NO MO Foundation is seeking collaborations with other non-profits and NGO’s to subsidize distribution of the product to those who need it most: the poor. If you are interested in a collaboration, or can connect us with people who are interested in the same goal, please contact us.
Monitoring the Impact
We value research on the impact the repellent has on disease reduction. We are encouraging the establishment of field trials to monitor the effectiveness of the repellent in Africa. If you are curious about this possibility, please contact Heidi Darling.